Triple conversion with CEWE Stories

CEWE was founded in 1961 by HC Heinz Neumüller. More than 50 years later, with 24 locations, the organisation is the largest European player in the field of photo finishing. They approached us with a clear challenge: developing a new online platform that inspires and activates new and existing customers to use CEWE products.


A ‘conversion-driven experience platform’

The aim of the collaboration was to set up a conversion-driven experience platform. This online platform was intended to bring out the distinctive power of CEWE. During the Design & Discovery phase we interviewed CEWE users, designed the concept and eventually developed a prototype. CEWE Stories was created following the users’ approval.

CEWE Stories is an extensive mobile-first magazine with inspiring stories from users, with a focus on photo products. Based on their keywords and results via SEO and SEA, every visitor will see a personalised landing page with CEWE Stories about a relevant product. The visitor can order the relevant product directly via the call-to-action button. In addition to inspiring stories, CEWE Stories also offers visitors additional information to emphasise CEWE’s expertise.

The result

Triple conversion

CEWE Stories is a shining example of effective e-commerce. The online platform increases conversions by convincing the visitor with high-quality, honest and personalised user-generated stories. The target group is thereby converted into prosumers who use the CEWEpedia for further in-depth study. And this is reflected in the results. Since the online platform was launched in September 2019, the conversion has tripled compared to the old CEWE blog.

What Elastique did for CEWE

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During the design and discovery phase we supported CEWE in clarifying the target group’s preferences. We interviewed the users, shaped the concept and developed the first prototype.


Elastique designed the mobile-first magazine for CEWE. This conversion-driven experience platform focuses on stories that inspire users to create the most beautiful photo books. It is the ideal combination of content and conversion


The CEWE website is fully adapted to the user, by way of dynamic tagging. This allows the user to see content that is relevant to their project. Elastique developed the site in HTML, CSS and Javascript, with WordPress as the CMS.