Solution
Multiple multiplayers
We wanted to give mobile users the same experience as the contesters on television. So, we kept crucial game elements alive, while cutting out or replacing others. The result is a multiplayer app (iOS & Android) backed by a PHP/Python solution that allows over 150.000 users to play 24/7 - 365 days a year while scaling up on the fly. The app uses our in-house Elastique Push Service to send push notifications.
Result
1,2 million downloads and counting
People loved the mobile game. Not only did it see 1,2 million downloads, it also created a push and pull effect for the show: youngsters familiar with the app started watching the television game, while the tv audience discovered the mobile version. We are proud of the fact that the De Slimste Mens app is still popular today. Even when the show is not airing, over 150.000 people still play the mobile game daily.
